By Gregg Hicks, Vice President of Modernize House Companies
Curiosity for aging-in-place tasks continues to climb. Our analysis has proven that demand for walk-in tubs is rising at double-digit annual charges. Many contractors take into account walk-in tubs to be the spine of their enterprise, and the explanation they anticipate to flourish, even in an unsure financial system.
Stroll-in tubs Imply Huge-Ticket Initiatives
As aging-in-place remodels go, the walk-in tub is the one largest element. It requires elimination of the outdated tub, new plumbing and electrical, a multi-person staff to ship and arrange, plus the fabric and labor for the lavatory’s restore or retrofitting. The merchandise themselves typically value $5,000 to $6,000, with a complete all-in challenge value usually upwards of $15,000.
Upsell Alternatives
Stroll-in tubs are normally a part of a complete aging-in-place renovation that additionally contains seize bars, ramps, and even lifts. Such tubs may drive the necessity for a brand new water heater; a typical 40-gallon heater is not going to be enough for an 80-gallon walk-in tub.
Excessive Demand
If a slow-down in housing gross sales reduces alternatives, this phase of house owners can present extra challenge leads. Stroll-in tubs enhance the protection of what might be essentially the most harmful a part of a home, permitting these with arthritis, stability points, or a incapacity to soundly get out and in of the bathtub. An aging-in-place renovation could make all of the distinction for individuals who wish to keep their independence and keep away from the fee and stigma of transferring into an assisted dwelling middle. And the viewers you promote and market to extends past aged householders; it contains proactive family and friends of those householders, too.
Be Positive You Are Prepared
There are questions it’s essential to reply earlier than deciding to advertise walk-in tub renovations.
· What provider to go along with?
· Does your state or native authorities require particular licensing?
· Are you able to display to householders that you’ll do a high quality job?
Showcase Your Capabilities
To attach with aging-in place prospects, begin by adapting your present advertising and marketing and gross sales methods to showcase your capabilities. As an example, replace your web site and social listings to prominently function walk-in tubs or “growing older in place” tub renovations. Contemplate shopping for advertisements on Google, Fb, or different digital platforms.
One other different is to buy leads particularly interested by walk-in tubs from corporations that join householders with house enchancment professionals. These are normally delivered on a pay-per-lead foundation, and a few suppliers can pre-qualify the leads earlier than handing them off to the gross sales staff. This may be priceless for coping with clients which have performed their very own Web analysis, and are shopping for a product they haven’t used or bought earlier than.
At any time when the financial system is unsure, savvy contractors search for new methods to drive enterprise. The market is yielding a possibility with aging-in-place tasks. Take a severe look into whether or not it is best to supply these tasks as a part of your menu of companies.
Gregg Hicks is a longtime marketer of house enchancment companies. He’s a enterprise chief for Modernize House Companies and has 20 years of expertise throughout internet analytics, website positioning, social, SEM and affiliate marketing online. His position as a spokesperson is to clarify the worth of considerate matchmaking between householders and residential enchancment professionals that forges optimistic and productive connections between the events.