ITASCA, IL — WernerCo has introduced new management modifications for the North America Gross sales and Channel Advertising divisions. To raised serve prospects and help the corporate’s international strategic pillars, the North America Gross sales and Channel Advertising capabilities will evolve to offer the very best operational efficiencies. Two vital management appointments have been introduced in consequence.
Don Freeman has been promoted to President of the North America Skilled Enterprise Unit, reporting to the World CEO of WernerCo. On this position, Freeman will proceed to steer the Skilled Gross sales group and increase his new position to now embody Channel Advertising. Freeman has greater than 20 years of expertise, together with management roles in gross sales, advertising and marketing, channel administration and product growth. He has spent the final 4 years at Werner as a Senior Vice President of Gross sales, centered on delivering modern considering and high-impact options for our skilled prospects.
“I’m excited to proceed my concentrate on the skilled channel and proceed to work carefully with our prospects to assist ship worth and discover methods to greatest service our end-users,” stated Freeman.
Kevin Blossom, previously Senior Vice President of Gross sales, has been promoted to President of the North America Retail Enterprise Unit, additionally reporting to the World CEO of WernerCo. Beneath Blossom’s management, he’ll proceed to steer the Retail Gross sales group and increase his position to now embody Channel Advertising. Blossom has spent the previous 25 years in senior roles, together with main gross sales, advertising and marketing and product growth. His strategic planning abilities and confirmed monitor document will proceed to positively impression his group, prospects and companions.
“We’re investing in our retail accomplice relationships,” stated Blossom. “We’re centered on enhanced class insights, gross sales help, on-line engagement, strategic planning and operational excellence. As we proceed to increase our group, we’ll sit up for constructing on the nice progress we’ve already made.”
Each of those new roles will lead their particular person enterprise models, which can embody setting the operational and strategic priorities throughout the North America area. As a part of these newly created roles, each Freeman and Blossom will overview the very best assets required to advance customer support and ship on the strategic targets to make sure a superb expertise for the end-user.
“Don’s and Kevin’s experience and imaginative and prescient present our gross sales and channel advertising and marketing groups with the information and perception wanted to supply distinctive help to our prospects in North America,” stated Gary Scott Chief Govt Officer at WernerCo. “Their strategic management will play an integral position as we transfer our group ahead and proceed to introduce modern user-centric merchandise.”